Offline and Online Marketing:
We analyse Product Segments, Customers Segments, Customer Behaviour, The Market and The Competitors; then we will recommend the best Channel for Marketing. In today’s Business context, most of the Businesses to be actively present and promote both Offline and Online.

We also set Key Performance Indicator (KPIn) and Key Performance Impact (KPIm) for the marketing activities; so that it’s easy for the Management to Track, Manage and make Decisions for the Future.

Digital Marketing – Yes. This is whether most the companies to be Present and Promote in a more specific way. We will guide the Companies where to invest and where not? This focused recommendations will be beneficial to the Companies on Effective Marketing Investments (EMI) and the Expected Return on Investments (ROI).

Lead Generation – We create strategies to capture and covert leads into sales.

3 Layers of Marketing & Sales:

Layer 1: Leads Generation:
We will guide the Companies to Generate leads by doing opt Offline and/or Online marketing.

Layer 2: Leads Qualify & Convert:
Very important step is to Quality the Customer; this will give more clarity for both. Detailed analysis will be done in the process; else people might waste their time and follow-up process.

Layer 3: Leads (Customer) Retention:
Once the Order is received, we have to focus on collecting feedback and post sale support. This will help the companies to retain the customers and also to get more referrals from the customers.

If Process we implement in Layers 2 & 3 will help the companies not to reinvest again to get more customers in the future. Instead, we might receive leads from the converted leads through our Systematic follow-up mechanism and post sale service.

Branding:
This is a long term process. Branding is of many types; like Personal Branding, Company Branding, Product/Service Branding, Concept Branding etc. We will recommend based on the Business Type and the Market.